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We are a not for profit social agency dedicated to making socially sustainable innovation matter. We connect ideas with agencies of change, to help turn them into realities. We work with brands, NGOs, and individuals on projects big and small.


We're big believers in the butterfly effect and the power of incremental change. We think that each good idea enacted is a small but vital step in shaping the bigger picture. Our collective of creatives, designers, strategists, developers and producers give their time on a pro bono basis, on projects that matter to them. We are all social entrepreneurs with individual talents that can help make a difference but together we think we can really help things change and stay changed. We are currently developing a series of micro projects best described as innovation driven and culturally polymorphic. We'd love you to join our creative meme pool, so please get in touch. You can reach us through thesoftgroup and register your talents and interests. It's a great way to meet like minded people and do work that makes a difference. Looking forward to hearing from you.

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